Channel changes customers

Channel changes customers

Channel changes customers W ith the right stimulation, an ion channel changes its stripes, say Man-Kyo Chung, Ali Guler, and Michael Caterina (Johns Hopkins School of Medicine, Baltimore, MD). Even ion channels that are a little promiscuous have their favorite passengers. Such channels were generally thought to stay true to their preferred customers. But Chung et al. found that the TRPV1 channe...

Analysis of a Dominant Retailer Dual-Channel Supply Chain under Customers’ Channel Preference: The α-Branch and Bound Solution Algorithm

This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a dominant retailer dual-channel supply chain. In a dual-channel sales network, the products are sold through both a traditional, physical retailer and a direct Internet channel. It is assumed that the retailer is the leader and the powerful member of the supply chain has the market power and acts as a lea...

A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers

Although multi-channel retailers can leverage on offline advantages for their online sales, it has been challenging for them to attract customers to make repeated online purchases. This can be attributed to the development of online trust which has long been cited as central for customers to continually make online purchases from retailers. Even though online trust has been extensively studied ...

Serving Customers in a Hybrid World: Multi-Channel Strategies in Retailing

In contrast to a widely held belief that online and offline channels of click and mortar companies should be tightly integrated, this chapter proposes a taxonomy of four multi-channel strategies that show varying degrees of integration and mutual support of online and offline activities. Each of the four basic strategies is illustrated by an example from the grocery retail industry in order to ...

Results of a Survey of KnowBe4 Customers and Non-Customers